Explore the different ways to join us
From full Festival access to curated opportunities, funded programmes to unique experiences — there’s a pass for everyone.
Find the right pass for you
Cannes Lions brings together the entire creative industry for one week every June — but no two people experience it the same way. Whether you’re here to learn, to network, to compete or to lead, there’s a pass built around who you are and what you want to get out of the week.
Core Festival access
Everything you need to experience the official Cannes Lions programme. Access every talk, piece of work and Awards Show in the Palais (main Festival venue), with the freedom to make your own way through it.
OUR MOST POPULAR PASS
Classic pass
For the spaces, stages and conversations that define the industry. It’s your key to the Palais, city activations, the Rotonde and – new this year – LIONS Creators Beach and LIONS Sport.
€4,465 + sales tax @ 20%
For brand marketers
Insights, tools and connections built for brand marketing leaders. A week shaped around your specific priorities – from strategy and effectiveness to what the best creative work means for your business.
Built for brand-side marketers
Marketer pass
If you’re a brand marketer who wants a week shaped around what matters most to your business, such as brand strategy, effectiveness and specific communities including LIONS Creators and LIONS Sport.
€4,595 + sales tax @ 20%
For entrepreneurs and independents
Built for independently owned agencies, brands, businesses and early-stage founders reshaping the market on their own terms. Those who see every conversation as a moment to find the partner, customer or investor who moves them forward.
For start-ups
For scale-ups & indie agencies
for early-stage COMPANIES
Start-Up pass
For early-stage founders building the next generation of creative tools, platforms, brands and services, who are ready to get in front of the people who can back them.
€1,395 + sales tax @ 20%
For specific industries
Looking to connect through a shared industry or passion? These dedicated programmes are built around specific communities – from the business of sport to the creator economy.
For sport marketers
For the creator economy
Especially for sports marketers
Sport pass
For sports marketing’s biggest names, including brands, rights holders, agencies and broadcasters. Now taking place over three days in the Palais, plus with access to the Festival.
€2,570 + sales tax @ 20%
For an exclusive experience
For those who want Cannes Lions at its most elevated. Enjoy priority access to the biggest moments and the logistics – from hotel booking to a dedicated account manager – taken care of.
Gold pass
Gold Plus pass
Platinum pass
an upgraded Festival experience
Gold pass
For professionals who want a more premium week at Cannes Lions, with priority access to the Festival’s most popular talks and events.
€6,800 + sales tax @ 20%
For students and early-career professionals
Just starting out, or ready to make your mark? These are the passes and academies built for the industry's next generation.
For students
For under-30s
Creative Academy
Brand Marketing Academy
Take your first steps into the industry
Student pass
Discounted access to the Festival to witness Lion-winning creativity first-hand and learn from the industry’s brightest minds while building connections that could shape your future career.
€1,065 + sales tax @ 20%
Executive learning programmes
Structured, peer-led learning for senior marketing leaders – built into a hands-on Festival programme designed to sharpen how you lead and prove effectiveness.
For CMOs in the making
For experienced marketers
for senior marketing leaders
CMO Accelerator
Discover the strategies for delivering brand value that lasts. Split into three days of the Festival, then two of hands-on executive learning.
€7,300 + sales tax @ 20%
For educators
For the teachers and lecturers shaping the next generation of creative talent with lessons and insights from the world’s best work.
For full-time educators
Educator pass
Teacher or lecturer shaping the next generation of creative talent? Bring your learnings from Award-winning work and industry-shaping insights straight back to the classroom.
€2,450 + sales tax @ 20%
Other ways to attend
Access & opportunities for all
Scholarships and funded opportunities
From fully funded scholarships to equity programmes and structured academies — find out if there’s a LIONS-sponsored route to Cannes Lions for you.
COMING WITH YOUR TEAM?
Groups
If you’re travelling as a group and need 10+ passes, you’re eligible to hear from our Groups service, inclusive of a dedicated account manager and advanced access to accommodation.
Planning ahead
Everything you need to get to Cannes Lions
From visa applications and accommodation to travel and transfers – start planning your trip early to make the most of your week.
FAQs
How do I know which pass is right for me?
Can I buy passes for my whole team?
When should I book?
Are there funded or subsidised options available?
Can I attend just part of the festival week?